What if you had a license, but no car and wanted to get in on the game of driving people around for money? Well thank goodness, the casual driver can now be a Lyft driver thanks to the partnership between Lyft and Hertz.
Lyft has been trying all sorts of things to keep and expand their driver fleet. They announced a new bunch of perks for their drivers including instant deposits and fuel rewards, but this one seems a bit crazy. Lyft drivers will now be able to rent cars from Hertz for discounted rates. The rates shake out to be $25 per day, $150 per week, or $540 per month for an SUV.
All in all, that’s a pretty good rate, but it’s strange that Lyft would want to enlist people who presumably have not been driving long or have not been driving much to represent their brand. If only there was accident data being reported! I understand that Lyft is trying to expand their service and get the kind of recognition that uber does, but this move might come back to bite them in the butt.
Instead, they should probably just find a target group of say, college kids, and market their career opportunities to them. Stay-at-home moms might be another good demographic, but these are people you would likely have to educate about how the service works from a driver perspective.
It is nice to see that Lyft doesn’t parade around with all of Uber’s negative press, but that’s another avenue they certainly could go down. I have already seen multiple reports of Uber drivers who sexually assaulted their passengers yet nothing from Lyft saying how they have better screening measures for their drivers (if it’s true or not is another point.)
Lastly, I wonder if there is any checks and balances kind of system in place to keep people from registering as Lyft drivers just to rent cars. It seems like even at those rates you would have to take in a lot of fares to make a living. I could see this discount being better to scam your way to a cheap vacation vehicle, but maybe that’s just me.