Today McDonalds announced their new CEO, Steve Easterbrook. Of course congratulations are in order, but this isn’t Steve’s first time being in the C-suite. I don’t often publicize the fact that I love mcnuggies and a shamrock shake now and then, mostly because younger generations aren’t in love with McDonalds like our parents were.
Steve has already mentioned that he is trying to win the hearts of millennials everywhere, but just what would it take to get people on board with McDonald’s brand again? [More]